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How to Make Your Instagram Profile Look Professional

At UniHub we work with small businesses and local events to supercharge their growth.


We recently worked with a Night Club in Durham who needed an Instagram makeover. In this post, we're going to give you all the necessary steps for you to level up your social media...


Make Instagram Profile Look Professional
Here's what we did for Jimmy Allen's.

If you're interested in how our experts can help you, check this out.


How to Make Your Instagram Profile Look Professional


1. Choose a Simple Username

First we have to get the basics right, it's important to pick the right username.

  • Don't use any '_', '.' or numbers. Keep the name clean with words only.

  • Keep the name as short as possible, you can always give more details in the later sections.

  • Make sure the name is relevant to what you do.

Our Example: @jimmyallensoffficial @jimmysdurham



2. Use a Clear Profile Picture

First we have to get the basics right, it's important to pick the right username.

  • Choose a high-quality and clear profile picture that represents your brand.

  • Use a recognisable logo that relates to your name, centred and cropped correctly.

  • Consider using bright eye-catching colours.

Our Example: We came up with a simple new logo using brand colours.

Professional Instagram Logo


3. Craft a Compelling Name & Bio:

  • Keep your name simple and aligned with your username.

  • Select the most appropriate industry to tag in your bio.

  • Utilise line breaks and short phrases to keep your description clear and concise. Consider using a relevant emoji at the start of each line.

Our Example:

Professional Looking Instagram Bio


4. Story Highlights:

  • Create custom cover images an relevant titles for each highlight.

  • Add relevant and engaging content to each highlight.

  • Update their content regularly as you post to your story.

Our Example: N/A



5. Post Engaging Content:

  • Define your target customer and tailor your content to meet their interests.

  • Use images and graphics that align with your brand's style and message (use your brand's colours & typefaces).

  • Share a mix of promotional, educational, and entertaining content. Don't flood your feed with too much promotion, people won't care.

Our Example:

Instagram profile makeover


This is just a beginner's guide. If you really want to make your Instagram profile look professional, just get in touch.


Why not check out UniHub while you're here, it's cool.


Thanks for reading.

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